On Demand Referrals

What if we told you there was a better way to get referrals?
Most people don't know how to generate referrals PREDICTABLY

And if you think you do... chances are you're still spending HOURS of effort each week to get clients.

What we can do for you

Business owners spend hours every week testing shiny new marketing strategies, often investing thousands of dollars in lead generation tactics that generate low-conversions into low-ticket sales.

Instead, our framework lays out an the easy-to-follow Insider Referral System that allowed Co-founder Caitlin Doemner to build a $600k/year business in less than 3 years, working with the biggest names in our industry, including Deepak Chopra, Ali Brown, Mastin Kipp, Fabienne Fredrickson, Christine Kane, and Margaret Lynch. 


You will learn how to stand out in your industry and cultivate strategic relationships with Power Partners who will bring you your ideal clients on a silver platter.

Best of all, this strategy will save you HOURS of effort each week and propel you to the top of your sales game, because you are focused on the 20% of marketing that generates 80% of your revenue!

There are 3 easy steps: 

  • Craft your "Category of One" Value Proposition
  • Connect with Strategic Referral Partners
  • Cultivate those relationships

In our “On Demand Referrals” program, you will get:

1) Purple CoOW 

("Category of One Workshop") 

Positioning Workshop

During this 2-hour Positioning Workshop live with Caitlin Doemner (limited to 10 participants), we will help you: 

  • Position yourself as the Expert you are 
  • Explain your unique differentiation to a total stranger in such a way that renders competition obsolete 
  • Increase your Referability Quotient, so that everyone in your network sends you hot leads ...and help you craft your compelling messaging using our 4-point Framework. 

2) 60 Days of Book of Experts Premium Membership

Premium Membership includes: 

  • Premium Directory profile to increase Search Engine Optimization 
  • Access to Premium Member Events like Networking Mixers to practice your Positioning Statement & Implementation Events to move your business forward
  • Mastermind to cultivate relationships with 4 new potential Referral Partners

3) "250 to $250k" Leveraged Relationship Marketing Plan

We will give you the 8-Step Blueprint you need to:

  • Build trust 
  • Provide value
  • Stay top of mind with the people who will BUILD YOUR BUSINESS FOR YOU! 

Once you have this system in place, you should be consistently bringing in $250,000 - $2.5M worth of revenue annually, depending on the size of your packages.

INVESTMENT: $1,997 + $297/month for Premium Membership,
if you don’t cancel within your 60-Day Trial
  • Today's payment
  • On Demand Referrals$1997
  • Future payments
  • $297

All prices in USD

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Hear what others have to say...

"The Purple Cow Workshop was absolutely transformative. Really freaking amazing. I went into a BNI-style networking meeting the next morning and I felt like a giant in the room. When I stood up and shared my hook - "I'm a relationship therapist for sales and marketing departments" -the whole room was like, "What the what??" I went through the whole Hook- Who- How- Now...and people went from leaning back, disinterested, to leaning forward and engaged - there was a whole energy shift. Wow! This is really powerful."  

- John Daniels, The Lean Marketer

“If you’re thinking about taking yourself to the next level in sales and you’re wondering what book to read or video to watch or workshop to invest in -- CAITLIN KNOWS HER STUFF. And what’s great is that because Caitlin started in a place where she didn’t know anything, she can relate to all levels of the sales process and everyone’s level of experience. I give Caitlin my highest level of recommendation. Caitlin is absolutely THE BEST. So if you’re thinking about working with Caitlin on any level – DO IT! DO IT RIGHT NOW!

- Amber Thiel CEO of The Healthy Edge

"Even though this was the first time many of us met, our mastermind group experienced several breakthroughs. Every member brought a distinct perspective to the conversation and offered a slightly different approach to the challenges presented. We often built upon one another's ideas, creating something together that we could never have conceived of by ourselves. For a long time, I thought that the only way to be successful was to figure everything out on my own. That belief held me back long enough. We truly are stronger together.

-Erica Holthausen

About Book of Experts: 

Book of Experts is the brain-child of a marketing expert, Tobin Slaven, and sales expert, Caitlin Doemner. 


Tobin Slaven (M.Ed. in Psychology and Development) founder of MustTryIt! Media where he helped grow one of his clients into a national non-profit, and from pre-revenue to over $20MM in annual operating budget. His "Conversations at Scale" methodology has proven to move cold contacts into closed deals more effectively than industry-standard lead funnels. 

Caitlin Cogan Doemner is the founder & CEO of VirtualCoachingSales.com. After studying at Oxford University and getting her MBA from Biola University, Caitlin Doemner launched a sales management company that generated over $11M in new revenue for its clients in 8 years. She has published multiple books, including “The Unseen Sales Machine” and “Sell with Heart.” After realizing that the coaching industry needed more transparency, she launched BookofExperts.com and BookofExperts.TV -- a referral network and a media company that gives transformational leaders (like coaches and consultants) more visibility and consistent referrals.